Country Comfort Retirement Homes

Branding & Marketing Materials

Country Comfort Retirement Homes is a network of small-town senior living homes catering to a wide variety of needs and locations throughout central Illinois. They came to us in need of a cohesive brand vision and supporting marketing materials that they could give to prospective families when visiting any of their locations.

The logo for their brand features a simple leaf growing from the letter C as a direct representation of the peaceful country setting of CCRH's homes. A wood grain pattern and a refreshed color palette draws inspiration from the colors and textures found in the rural settings around the homes, and is carried throughout the supporting print materials.

Because this client was budget-conscious and also had different needs for each location, we developed a modular welcome packet rather than a traditional bound book or stitched pamphlet. By utilizing loose tiered information sheets, changing out certain information on the fly was a breeze. The custom pocket folder also included slots for business cards and a brochure for the corresponding trifold brochure.