Steamboat Classic

Infographic illustration & print design

The Steamboat Classic is a major running event in central Illinois that draws runners from around the globe each year. The organizers needed an engaging way to connect with potential race day sponsors and promote the different categories of sponsorship packages in an easy-to-understand single piece. 

Our solution was to create a bi-fold slick honoring past race participants in a collage on the front, and featuring a custom illustrated info-graphic to support the main data table of the brochure. The numbers-based focus of the info-graphic drives home the large impact and reach a race sponsorship offers, showcasing the continuously growing footprint of the Steamboat Classic.