About

Methodist College of Nursing organizes a one-day conference that provides professional development opportunities for nurses, social workers, counselors and other healthcare providers. The forum aims to spark discussions in the community involving compassion and healthy work environments. 

We wanted the branding to be symbolic of the collaborative dialogue that occurs across many different facets of community organizations, so the form features abstracted interlocking people whose arms also form a double helix-like structure, as a nod to the scientific and educational setting of Methodist College. Color schemes and type choices were complimentary extensions of existing Methodist College branding.