Suite Fire

Restaurant Branding

Suite Fire Bar + Grille is an upscale casual restaurant attached to a premiere area hotel, featuring breakfast and dinner menus sure to delight every palate. The hotel restaurant also features a full service bar with Happy Hour Specials, and aims to draw in young to middle-aged professionals looking for a chic lounge to enjoy with friends and colleagues.

Featuring a unique fire-themed menu, the word mark features the integration of a single match to reflect the culinary highlights. Type choices were made with the intent to create an informal but city-slicking, upscale feel. The high contrast in the letterform thickness creates a vertical path for eyes to follow, paralleling the flickering, vertical nature of an open flame.